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Professional Status

Employed
Open to opportunities

About Me

Accomplished global executive leading and developing a range of diverse and complex Pharma sector businesses with proven sales, marketing, market access, commercial operations, strategic planning, drug development, portfolio strategy and business development with a proven track record of success on both inline and pipeline assets leadership for large, complex organizations globally.
Courageous and decisive P&L business leader with proven track record of achieving aspirational organizational objectives having profitably turned around an underperforming businesses exceeding goals consistently.
Influential business leader having led and contributed to executive committees, strategic initiatives and global programs shaping and driving strategy for multinational organizations.
Insightful strategist and change agent having overcome resistance and gained buy-in to successfully execute key strategic initiatives.
Passionate customer advocate skilled at balancing both internal and external priorities having eliminated barriers to access in various markets around the globe.
Strategic partner skilled at influencing and collaborating with global, region and local networks across a complex, matrix structure capable of establishing sponsorship and consensus under highly resistant and challenging conditions.
Authentic leader with a proven track record of building, investing in and empowering teams.

Experience

Sales & Marketing Head, Ad-interim - Oncology

Hoffmann-La Roche
January 2004 to December 2005
Responsibilities completed
  • Led sales and marketing development of Roche's Oncology Portfolio
  • Led related processes' improvement initiatives including shortage risk minimization, expiry risk optimization, ROI and KPIs measures development and integration into business practices
  • Presented Oncology Business Review to senior management for example: CEMAI Head and Chief Operating Officer Pharma Division "Pascal Soriot"
  • Managed external stakeholders' programs including MoH partnering initiatives, patients' groups partnering and funding bodies
  • Engaged in the implementation of the In-Field Effectiveness "IFE"
  • Structured Oncology franchise into "Business Unit" in 2004 and "Sales and Marketing Line" in 2005 with underlying recruitment and performance management of direct reports as well as sales force
  • Recruited and managed sales force's performance, target's setting, territory planning
  • Contributed to strategic planning exercises including Zero Budget, Annual Business Review, Forecasting and Affiliate Planning
  • Managed the product life cycle of 8 Oncology brands doubling their sales twice in 2004 and 2005 and 3 of which were first in Roche Egypt top 10 performing brands